.The Marketing of Kevin Rudd – Evolution to a Labor Leader.

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Kevin Rudd - Polling.

Today saw another poll, in the battle of Australia's votes for our hearts and minds, published.

I have said previously that polling in general is a tool to support a certain message, and that for all purpose the voter should only look towards individual private party polling, to get a real idea as to the state of play.

Of course the rider is that Private Party Polling must have integrity to the party's need for quality information.

It is during private party polling that the party can test out its products acceptability to the consumer.
The result is tweaking of policy and message.

This of course is totally legitimate and healthy in the evolution process of policy formation and bargaining.

For example I welcome the “Coming back home to Labor "
Sentiment being made in Kevin Rudd's policy platform, to get the balance right.

So up, down this week next week, polls are only relevant when the paper they are written on are used as wrapping paper of a good old feed of fish and chips.



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