The marketing of Mr Rudd - I need new staff...now.

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The following demonstrates this cry, in its most generous interpretation.

News reports today 13 April 2007 regarding Mr Rudd and the dawn service. The Sydney Telegraph has shed much light on the topic.

It’s suggested that those closest to Mr. Rudd in his office were indeed aware of the Vet's concern.

Mr. Rudd has now taken responsibility, and he now tells us that it was an oversight.

It certainly discredits those who sought to paint the affair as a political slur and without foundation on these boards.

We are now aware that Mr. Rudd's office was indeed aware of the details but failed to explain them to Mr. Rudd.

This episode demonstrates that at the very least Mr. Rudd's office is not well organized or run by inexperienced staff that should but are unable to smell the political wind.

Mr Rudd needs to surround himself with staff that will stop this type of thing happening.

At worst it demonstrates yet again that Mr. Rudd has not been upfront.

The answer will lie in which political party you barrack for.

I assert it demonstrates an ongoing track record of a less than upfront candor, of a man that wants to be considered a pm candidate.

Sadly it does not demonstrate integrity.

It’s distressing that the backdrop for this latest affair was that of trying to do the right thing and celebrate ANZAC Day.

However the result shows the character of a potential pm candidate Mr Rudd in an unfortunate light.

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