.
Yes Mr. Rudd it does.
Is a lie as simple as the telling of a fact that is knowingly incorrect?
Is a lie the intent to misinform by not disclosing all the relevant information which is being sought?
Has Mr. Rudd become so focused on attaining a goal that credibility, integrity and honesty is being tossed aside in its pursuit?
In the political environment the answer depends on the perspective of the audience, supporters of the liar will accept it, non supporters will not, but those with no allegiance will see it as what it is, ultimately leading to the disconnection or alienation of the voter from the political process.
A political party needs to be able to spread its message further than its traditional supporter base. In Australia there are a good 10% of voters that are not bolted on to a political party, these are the voters who have been alienated and disconnected from the political process.
To reach these voters a political party needs to get its message to them, unfortunately they have stopped listening.
So yes a lie is a lie and the result will be little or more likely no growth of Labors primary vote under your stewardship.
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Monday, April 16, 2007
The Marketing of Mr Rudd - political advisors are supposed to advise candidly,.... and truthfully?
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The Fake Dawn Service Affair is about to return to the National headlines, with a bang! Unfortunately it could have been resolved by just being upfront.
I notice Mr. Rudd said in a Doorstop interview 16April 2007,
RUDD: " The first information I had about there being any concern about an early dawn service was when this matter became a matter of public controversy."
" And as I said before, the email that I referred to before in answer to the question over here, was overlooked by my staff."
" It was overlooked by my staff when I put together an initial response to this when the first article was produced by the Sunday Telegraph and the Sunday Mail. It only came to light later last week.”
Did Mr. Rudd himself issue all the press release denials, with no contact with his staff on Easter Sunday.? No
Did Mr. Rudd’s staff issue the press releases on Easter Sunday? Yes.
Now the question is did Mr. Rudd ask his small number of staff, what they knew about the allegations before the denials were sent?
Note we are not talking about the Emails in question.
To Say the matter is over because his office overlooked an email during the search for the truth, is a red herring, and an attempt at non disclosure.
This matter has not been resolved and the red herring is about to be flushed out.
We await the Press Club dialouge today...
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The Fake Dawn Service Affair is about to return to the National headlines, with a bang! Unfortunately it could have been resolved by just being upfront.
I notice Mr. Rudd said in a Doorstop interview 16April 2007,
RUDD: " The first information I had about there being any concern about an early dawn service was when this matter became a matter of public controversy."
" And as I said before, the email that I referred to before in answer to the question over here, was overlooked by my staff."
" It was overlooked by my staff when I put together an initial response to this when the first article was produced by the Sunday Telegraph and the Sunday Mail. It only came to light later last week.”
Did Mr. Rudd himself issue all the press release denials, with no contact with his staff on Easter Sunday.? No
Did Mr. Rudd’s staff issue the press releases on Easter Sunday? Yes.
Now the question is did Mr. Rudd ask his small number of staff, what they knew about the allegations before the denials were sent?
Note we are not talking about the Emails in question.
To Say the matter is over because his office overlooked an email during the search for the truth, is a red herring, and an attempt at non disclosure.
This matter has not been resolved and the red herring is about to be flushed out.
We await the Press Club dialouge today...
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Friday, April 13, 2007
The marketing of Mr Rudd - I need new staff...now.
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The following demonstrates this cry, in its most generous interpretation.
News reports today 13 April 2007 regarding Mr Rudd and the dawn service. The Sydney Telegraph has shed much light on the topic.
It’s suggested that those closest to Mr. Rudd in his office were indeed aware of the Vet's concern.
Mr. Rudd has now taken responsibility, and he now tells us that it was an oversight.
It certainly discredits those who sought to paint the affair as a political slur and without foundation on these boards.
We are now aware that Mr. Rudd's office was indeed aware of the details but failed to explain them to Mr. Rudd.
This episode demonstrates that at the very least Mr. Rudd's office is not well organized or run by inexperienced staff that should but are unable to smell the political wind.
Mr Rudd needs to surround himself with staff that will stop this type of thing happening.
At worst it demonstrates yet again that Mr. Rudd has not been upfront.
The answer will lie in which political party you barrack for.
I assert it demonstrates an ongoing track record of a less than upfront candor, of a man that wants to be considered a pm candidate.
Sadly it does not demonstrate integrity.
It’s distressing that the backdrop for this latest affair was that of trying to do the right thing and celebrate ANZAC Day.
However the result shows the character of a potential pm candidate Mr Rudd in an unfortunate light.
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The following demonstrates this cry, in its most generous interpretation.
News reports today 13 April 2007 regarding Mr Rudd and the dawn service. The Sydney Telegraph has shed much light on the topic.
It’s suggested that those closest to Mr. Rudd in his office were indeed aware of the Vet's concern.
Mr. Rudd has now taken responsibility, and he now tells us that it was an oversight.
It certainly discredits those who sought to paint the affair as a political slur and without foundation on these boards.
We are now aware that Mr. Rudd's office was indeed aware of the details but failed to explain them to Mr. Rudd.
This episode demonstrates that at the very least Mr. Rudd's office is not well organized or run by inexperienced staff that should but are unable to smell the political wind.
Mr Rudd needs to surround himself with staff that will stop this type of thing happening.
At worst it demonstrates yet again that Mr. Rudd has not been upfront.
The answer will lie in which political party you barrack for.
I assert it demonstrates an ongoing track record of a less than upfront candor, of a man that wants to be considered a pm candidate.
Sadly it does not demonstrate integrity.
It’s distressing that the backdrop for this latest affair was that of trying to do the right thing and celebrate ANZAC Day.
However the result shows the character of a potential pm candidate Mr Rudd in an unfortunate light.
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Wednesday, April 11, 2007
The marketing of Mr Rudd - there goes medicare saftey net.
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Mr Rudd - medicare saftey net. I think its going.
Doorstop interview, 5 April 2007.
Interviewer: What is Labor Party policy on the Medicare safety net?
SWAN: The Labor Party’s policy on the Medicare safety net is something that we’re looking at at the moment.
Rather than Mr Swan erasing voter fear , that Labor would keep the saftey net, he instead said that they are looking at it
Mr Rudd - medicare saftey net. I think its going.
Doorstop interview, 5 April 2007.
Interviewer: What is Labor Party policy on the Medicare safety net?
SWAN: The Labor Party’s policy on the Medicare safety net is something that we’re looking at at the moment.
Rather than Mr Swan erasing voter fear , that Labor would keep the saftey net, he instead said that they are looking at it
The Marketing of Mr Rudd - gee the voters will get a shock.
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Wake up Australia Rudd is not Labor.
11 April 2007
RUDD: When it comes to individual workplaces, my responsibility as the alternative Prime Minister of Australia, is to ensure fairness in the workplace, whether it is union represented or not. Unions don’t have any monopoly of industrial power.
Wake up Australia.
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Wake up Australia Rudd is not Labor.
11 April 2007
RUDD: When it comes to individual workplaces, my responsibility as the alternative Prime Minister of Australia, is to ensure fairness in the workplace, whether it is union represented or not. Unions don’t have any monopoly of industrial power.
Wake up Australia.
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The marketing of Mr. Rudd – as long as the States think I will fund them, I will get the credit
Prediction, following COAG 13 April 2007.
Mr. Rudd will announce $7 Billion for the States and Territories for their proposed, National Reform Agenda if he wins Government.
Mr. Rudd believes that he will work in harmony with the States and Territories, unlike Mr. Howard.
Tomorrow the Labor states and Territories will push for $ 7 billion funding for their 10 point NRA, while Mr. Howard will push for funding priorities in Australian Water Conservation and Rehabilitation.
The bottom line will be a unified State and Territory position, calling the Government a blocker to Federal, State and Territory harmony, whilst pointing to the future harmony under Mr. Rudd.
Remember harmony to the State and Territories in this case means $ 7 Billion Federal funding.
Mr. Rudd must therefore provide the $ 7 Billion funding in his party platform,, failure to do so would mean he obviously can’t provide harmony in Federal and State, Territories relations.
Mr. Rudd, the Devil is in the Detail, man.
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Mr. Rudd will announce $7 Billion for the States and Territories for their proposed, National Reform Agenda if he wins Government.
Mr. Rudd believes that he will work in harmony with the States and Territories, unlike Mr. Howard.
Tomorrow the Labor states and Territories will push for $ 7 billion funding for their 10 point NRA, while Mr. Howard will push for funding priorities in Australian Water Conservation and Rehabilitation.
The bottom line will be a unified State and Territory position, calling the Government a blocker to Federal, State and Territory harmony, whilst pointing to the future harmony under Mr. Rudd.
Remember harmony to the State and Territories in this case means $ 7 Billion Federal funding.
Mr. Rudd must therefore provide the $ 7 Billion funding in his party platform,, failure to do so would mean he obviously can’t provide harmony in Federal and State, Territories relations.
Mr. Rudd, the Devil is in the Detail, man.
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Tuesday, April 10, 2007
The marketing of Mr. Rudd - it's my way or the highway at conference.
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I know Mr Rudd.
Rudd interview 10 April 2007.
CLARK: Okay, you’ve got the National Conference of the ALP coming up, are you confident that out of that, that you’re going to get the policies that you want and won’t get rolled by the factions?
RUDD: " Well I’m pretty clear that we need to put a very clear message to the country about where we want to take it on the economy and on fairness.
And I’m confident that the message I want to take to Conference will be backed up by the Conference itself
as you note,
the Conferences are always full of their own colour and movement, I’m sure ours will be as well.
( how condesending to Party concerns)
But in terms of a clear-cut message for working families and what we intend to do to build long-term prosperity,
I’m confident I’ll have the backing of the Australian Labor Party Conference."
Yep deals done , heart and soul of Labor gone.
I know Mr Rudd.
Rudd interview 10 April 2007.
CLARK: Okay, you’ve got the National Conference of the ALP coming up, are you confident that out of that, that you’re going to get the policies that you want and won’t get rolled by the factions?
RUDD: " Well I’m pretty clear that we need to put a very clear message to the country about where we want to take it on the economy and on fairness.
And I’m confident that the message I want to take to Conference will be backed up by the Conference itself
as you note,
the Conferences are always full of their own colour and movement, I’m sure ours will be as well.
( how condesending to Party concerns)
But in terms of a clear-cut message for working families and what we intend to do to build long-term prosperity,
I’m confident I’ll have the backing of the Australian Labor Party Conference."
Yep deals done , heart and soul of Labor gone.
The marketing of Mr. Rudd – balance and fairness in IR, I am the leader, balance is what I deem to be fair, not the Unions Movement.
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After Mr. Rudd gained unwarranted support on the back of his support to abolish AWA’s from Australia’s IR landscape, he now wants the Australian voter to cop them for 3 more years if he is elected.
One of Labor’s biggest supporters is not being consulted with seriously on IR reform, Mr. Rudd and his ‘Brand of Labor’, the ACTU is not happy with this approach.
The union movement with its proud history of the protection of workers and their family’s rights are standing up to Mr. Rudd on their perception that Rudd has not delivered on getting the balance and fairness right in IR Reform.
Unions understand that there will be pressure to rubber stamp Mr. Rudd’s policy platform at conference in two weeks time, so they are legitimately asking to be consulted prior to the conference so that issues can be discussed and resolved.
Mr. Rudd and Mr. Swan are not keen to compromise on their right wing IR agenda because of ‘Brand Labor’s economic dogma, the market is supreme, which must subordinate any social policy concerns.
Mr. Rudd has underestimated the strength of passion of the union movement, in fact has gone so far recently to suggest that he has never been in the Union, that little lie was later qualified via Rudd’s spokesperson, the union movement is not reliant on the Labor Party for its existence, it relies on its adherence to its values of protecting and recognizing the importance of the individual working person and their family in the profit driven market economy.
Mr. Rudd engage the Australian Union Movement.
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After Mr. Rudd gained unwarranted support on the back of his support to abolish AWA’s from Australia’s IR landscape, he now wants the Australian voter to cop them for 3 more years if he is elected.
One of Labor’s biggest supporters is not being consulted with seriously on IR reform, Mr. Rudd and his ‘Brand of Labor’, the ACTU is not happy with this approach.
The union movement with its proud history of the protection of workers and their family’s rights are standing up to Mr. Rudd on their perception that Rudd has not delivered on getting the balance and fairness right in IR Reform.
Unions understand that there will be pressure to rubber stamp Mr. Rudd’s policy platform at conference in two weeks time, so they are legitimately asking to be consulted prior to the conference so that issues can be discussed and resolved.
Mr. Rudd and Mr. Swan are not keen to compromise on their right wing IR agenda because of ‘Brand Labor’s economic dogma, the market is supreme, which must subordinate any social policy concerns.
Mr. Rudd has underestimated the strength of passion of the union movement, in fact has gone so far recently to suggest that he has never been in the Union, that little lie was later qualified via Rudd’s spokesperson, the union movement is not reliant on the Labor Party for its existence, it relies on its adherence to its values of protecting and recognizing the importance of the individual working person and their family in the profit driven market economy.
Mr. Rudd engage the Australian Union Movement.
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The marketing of Mr Rudd - Internet strategy.
A Rudd Grass Roots Internet Campaign Worker says re todays poll.
You Say..." Rudd as not being seen as a good replacement or worthy of a chance to become PM are not shared with the general public."
Labor supporters continue rightly to support the true labor party values and policy,
but Rudd unfortunately has purged many of them from the party,
so to argue on the principles of Old Labor is not intellectually honest, and can be used dishonestly by Mr. Rudd to garner un warranted support.
The polling suggest that Labor principles are loved.
Mr. Rudd your problems will hit home, when your cold heartless policy agenda is revealed to the public.
You Say..." Rudd as not being seen as a good replacement or worthy of a chance to become PM are not shared with the general public."
Labor supporters continue rightly to support the true labor party values and policy,
but Rudd unfortunately has purged many of them from the party,
so to argue on the principles of Old Labor is not intellectually honest, and can be used dishonestly by Mr. Rudd to garner un warranted support.
The polling suggest that Labor principles are loved.
Mr. Rudd your problems will hit home, when your cold heartless policy agenda is revealed to the public.
The marketing of Mr Rudd - Questions answered.
Mr. Rudd shows contempt for voters by being less than up front regarding his explanation as to his Brian Burke Dealings.
66% of Rudd supporters believe that Rudd was not honest regarding his Brian Burke dealings.
A true labor politician accepts that policy should not be solely based on an economic argument; there are social responsibilities to consider.
The basis for Rudd’s Nuclear Australia is solely an Economic argument, as explained by Mr. Evans.
Mr. Rudd wants a nuclear Australia, he is dishonestly and arrogantly claiming to the ALP that by accepting a Nuclear Australia Rudd would improve his chance of being PM.
If the ALP won’t accept his argument Rudd says the ALP will wither on the opposition benches become irrelevant.
Mr. Rudd I think you should presume that Labor Conference delegates, will fight for the values of the party.
Even though at the conference the Rudd platform will be discussed and not debated. Yeh right.
Mr. Rudd is arrogant; he should not presume that Labor Conference delegates give him the prerogative to unilaterally set policy because he thinks taking the party to the extreme right is required.
66% of Rudd supporters believe that Rudd was not honest regarding his Brian Burke dealings.
A true labor politician accepts that policy should not be solely based on an economic argument; there are social responsibilities to consider.
The basis for Rudd’s Nuclear Australia is solely an Economic argument, as explained by Mr. Evans.
Mr. Rudd wants a nuclear Australia, he is dishonestly and arrogantly claiming to the ALP that by accepting a Nuclear Australia Rudd would improve his chance of being PM.
If the ALP won’t accept his argument Rudd says the ALP will wither on the opposition benches become irrelevant.
Mr. Rudd I think you should presume that Labor Conference delegates, will fight for the values of the party.
Even though at the conference the Rudd platform will be discussed and not debated. Yeh right.
Mr. Rudd is arrogant; he should not presume that Labor Conference delegates give him the prerogative to unilaterally set policy because he thinks taking the party to the extreme right is required.
The marketing of Mr. Rudd - hhmmm... are you sure the Greens will support a Nuclear Australia.?
That’s a good question Mr. Rudd, The Greens are principled, and the nuclear issue was the catalyst for their birth worldwide.
Will they accept your opening the door to a Nuclear Australia?
Will The Greens take a principled stance which says we will not give preferences to any Party that promotes a Nuclear Australia, no matter what degree?
The greens can suffer a huge political price, similar to the Democrats and the GST.
Will the Labor Pro Nuclear Australia policy and Green preference flow be the Greens GST, and downfall?
Time will tell.
Will they accept your opening the door to a Nuclear Australia?
Will The Greens take a principled stance which says we will not give preferences to any Party that promotes a Nuclear Australia, no matter what degree?
The greens can suffer a huge political price, similar to the Democrats and the GST.
Will the Labor Pro Nuclear Australia policy and Green preference flow be the Greens GST, and downfall?
Time will tell.
Saturday, April 7, 2007
The marketing of Mr. Rudd – great, James Packers on board.
Media boss James Packer has urged the Federal Government to back Telstra's plan to provide high-speed broadband for Australia.
“Senator *** an said she was "always wary of people who prosecute the anti-regulation case for Telstra when they have a commercial case for doing so," the Sydney Morning Herald reported
Mr. Packer's call was immediately dismissed by Communications Minister Helen who accused the media boss of acting out of commercial self-interest.
So Mr. Rudd has a powerful media ally, and it’s only cost us Five Billions dollars.
Thank Mr. Rudd.
“Senator *** an said she was "always wary of people who prosecute the anti-regulation case for Telstra when they have a commercial case for doing so," the Sydney Morning Herald reported
Mr. Packer's call was immediately dismissed by Communications Minister Helen who accused the media boss of acting out of commercial self-interest.
So Mr. Rudd has a powerful media ally, and it’s only cost us Five Billions dollars.
Thank Mr. Rudd.
The Marketing of Mr Rudd - the policy
Mr Swan, interview, 7 March 2007. discussing cold 'Brand Labor' policy.
Journalist: Is this going to upset some sections of the Labor Party though?
SWAN: Look, I don’t know whether it will upset some sections of the Labor Party but there is no going back.
Journalist: It’s important that you remain united if you want to win the next election. Are you worried ….
SWAN: It certainly is important that we remain united but there can be no compromise when it comes to having a Platform that creates wealth in a globalised world.
Journalist: Is this going to upset some sections of the Labor Party though?
SWAN: Look, I don’t know whether it will upset some sections of the Labor Party but there is no going back.
Journalist: It’s important that you remain united if you want to win the next election. Are you worried ….
SWAN: It certainly is important that we remain united but there can be no compromise when it comes to having a Platform that creates wealth in a globalised world.
The marketing of Mr Rudd - has anyone noticed my internet strategy?
Yes Mr Rudd I have, however I do not think its an honest way to deliver your message.
Mr Rudd spokesman has advised Mr Rudd is expected to use the internet as a part of his election campaign — and to use his embrace of new media as a sign that he is more in touch with the younger generation.
A spokesman for Mr Rudd confirmed, that "an online campaign is a key part of our election strategy …"
" Any politician in touch with the current generation understands you have to communicate with people through the web."
Yes Mr Rudd, but shouldn't it be with integrity?
Mr Rudd spokesman has advised Mr Rudd is expected to use the internet as a part of his election campaign — and to use his embrace of new media as a sign that he is more in touch with the younger generation.
A spokesman for Mr Rudd confirmed, that "an online campaign is a key part of our election strategy …"
" Any politician in touch with the current generation understands you have to communicate with people through the web."
Yes Mr Rudd, but shouldn't it be with integrity?
The marketing of Mr Rudd - The Brand
Labor supporters continue rightly to support the true labor party values and policy,
but Rudd unfortunately has purged many of them from the party,
so to argue on the principles of Old Labor is not intellectually honest,
and can be used dishonestly by Mr. Rudd to garner un-warranted support
66% of Rudd supporters think Rudd lied as to his Burke dealings.
but Rudd unfortunately has purged many of them from the party,
so to argue on the principles of Old Labor is not intellectually honest,
and can be used dishonestly by Mr. Rudd to garner un-warranted support
66% of Rudd supporters think Rudd lied as to his Burke dealings.
The marketing of Mr Rudd - Polling which one do I release...the blue one.
Polling
Remember Private party polling is very useful, however there are 2 types, for party consumption only or for Party consumption , but designed for public consumption.
Released confidential Labor research tells voters what the party wants us to believe.
Look out for it. It tells us a lot.
Remember Private party polling is very useful, however there are 2 types, for party consumption only or for Party consumption , but designed for public consumption.
Released confidential Labor research tells voters what the party wants us to believe.
Look out for it. It tells us a lot.
The Marketing of Mr Rudd - The New Right
Uranium Policy ' Brand Labor'
Journalist: So it’s an economic argument…(inaudible)…?
'Brand Labor'.. Chris Evans:
"One of the key drivers of a change I think ought to be the economics."
Mr Rudd you cant keep having a bet each way, you must have integrity.
Your word's don't match your actions.
Journalist: So it’s an economic argument…(inaudible)…?
'Brand Labor'.. Chris Evans:
"One of the key drivers of a change I think ought to be the economics."
Mr Rudd you cant keep having a bet each way, you must have integrity.
Your word's don't match your actions.
The marketing of Mr Rudd - I am not forgetting to consult,.. I am a leader.
Rudd is often heard talking about his leadership agenda.
May I remind Mr Rudd, that is not correct for him to do so.
Mr Rudd should not presume that Labor Conference delegates, give him the prerogative to unilaterally set policy.
You have much learn Mr Rudd
May I remind Mr Rudd, that is not correct for him to do so.
Mr Rudd should not presume that Labor Conference delegates, give him the prerogative to unilaterally set policy.
You have much learn Mr Rudd
The marketing of Mr Rudd - National Conference 2007
The National Conference is the high point of Labor’s democratic structure.
Will someone tell Mr. Rudd?
RUDD: No, in the business of politics you take some hard decisions. Obviously, you can’t consult everybody as often and as extensively as you would like but the business of leadership is to lead.”
Mr. Rudd appears at odds with a number of key social issues, unfortunately most will be decided by internal dealing amoung 'Brand Labors" team and a select group of others.
The rest of us will have to wait to see democracy, ‘Brand Labor’ style unfold.
Will someone tell Mr. Rudd?
RUDD: No, in the business of politics you take some hard decisions. Obviously, you can’t consult everybody as often and as extensively as you would like but the business of leadership is to lead.”
Mr. Rudd appears at odds with a number of key social issues, unfortunately most will be decided by internal dealing amoung 'Brand Labors" team and a select group of others.
The rest of us will have to wait to see democracy, ‘Brand Labor’ style unfold.
The marketing of Mr Rudd - damm, is there anyone in my team with Government experience.?
Broadband Billion's
Not Mr Swan,see how he explains why Rudd's $5 Billion vision is liked by the recipients of the $5 Billion handout.
Journalist: Why wouldn’t Telstra and G9 support your initiative given you’re saying you’d have to pay for something they’re paying for anyway?
SWAN: Well of course they support it because they’ve also got an interest in the future productive capacity of the country. ( They do indeed.)
Of course they do, Mr Rudd, they saw you comming, and reeled you in, highlighting your own inexperience.
Not Mr Swan,see how he explains why Rudd's $5 Billion vision is liked by the recipients of the $5 Billion handout.
Journalist: Why wouldn’t Telstra and G9 support your initiative given you’re saying you’d have to pay for something they’re paying for anyway?
SWAN: Well of course they support it because they’ve also got an interest in the future productive capacity of the country. ( They do indeed.)
Of course they do, Mr Rudd, they saw you comming, and reeled you in, highlighting your own inexperience.
The marketing of Mr Rudd - Too high a price.
Mr. Rudd was obtaining numbers by doing deals at the grass routes to develop a policy platform, not numbers for a challenge, which saw Mr. Edwards’s, introduce Mr. Burke to Mr. Rudd
Friday, April 6, 2007
The marketing of Mr Rudd - medicare saftey net, what was that again.
There are worrying signs of another Labor heart and soul issue, the medicare saftey net, is about to be dumped.
Doorstop interview, 5 April 2007.
Interviewer: What is Labor Party policy on the Medicare safety net?
SWAN: The Labor Party’s policy on the Medicare safety net is something that we’re looking at at the moment.
Rather than Mr Swan erasing voter fear , that Labor would keep the saftey net, he instead said that they are looking at it.
HMM.
Doorstop interview, 5 April 2007.
Interviewer: What is Labor Party policy on the Medicare safety net?
SWAN: The Labor Party’s policy on the Medicare safety net is something that we’re looking at at the moment.
Rather than Mr Swan erasing voter fear , that Labor would keep the saftey net, he instead said that they are looking at it.
HMM.
Thursday, April 5, 2007
The Marketing of Mr Rudd - The New Right
Mr Rudd's AWA's and IR comparison.
Lib = IR Unfair Dismissal + AWA's
Lab = IR Unfair Dismissal + AWA's + Trust Me.
Lib = IR Unfair Dismissal + AWA's
Lab = IR Unfair Dismissal + AWA's + Trust Me.
The marketing of Mr. Rudd – my employer balanced IR policy platform, shhhh.
Mr. Rudd yesterday April 4 2007, discretely stated and, buried under a lot of message disrupting, waffle, the following policy direction was revealed.
JOHNS: So, you are saying that unfair dismissals, you are not going to bring them back.
RUDD: Our view on that is that we’ve got to ensure that we’ve got proper strong unfair dismissal laws."
Mr. Rudd now is advocating unfair dismissal laws.
He says they should be abolished, but now due to the deals we mention on a previous post, that had to be delivered on in the support of the numbers.
Mr. Rudd, now, is happy to have Unfair dismissal laws, which he says, “trust me they will be fair,” …. But …” I wont tell you until closer to the election...”
‘
Let us keep the voter thinking that I Mr. Rudd represents real Labor and things will be ok.
It will only work for so long; it is very short term, and a dangerous approach to treat the voter with contempt Mr. Rudd.
JOHNS: So, you are saying that unfair dismissals, you are not going to bring them back.
RUDD: Our view on that is that we’ve got to ensure that we’ve got proper strong unfair dismissal laws."
Mr. Rudd now is advocating unfair dismissal laws.
He says they should be abolished, but now due to the deals we mention on a previous post, that had to be delivered on in the support of the numbers.
Mr. Rudd, now, is happy to have Unfair dismissal laws, which he says, “trust me they will be fair,” …. But …” I wont tell you until closer to the election...”
‘
Let us keep the voter thinking that I Mr. Rudd represents real Labor and things will be ok.
It will only work for so long; it is very short term, and a dangerous approach to treat the voter with contempt Mr. Rudd.
Wednesday, April 4, 2007
The marketing of Mr Rudd - AWA's made easy.
Lib = AWA's
Lab = AWA's + trust?
MR rudd's integrity is a problem boys.
Might as well stay where I am, we dont need a change of Government
The marketing of Mr Rudd - let Ms Gillard soften us up.
Today Mr Rudd and his 'Brand of Labor', through Ms Gillard, has publically stated that labor will keep the AWA's, for about 3 years as a transition.
Today even Mr Rudd has decided to dump on the Australian movement, Mr Rudd is probabally looking at the union's membership figures, and believes they are no longer a relevant partner.
I hope he has told the unions.
Today even Mr Rudd has decided to dump on the Australian movement, Mr Rudd is probabally looking at the union's membership figures, and believes they are no longer a relevant partner.
I hope he has told the unions.
The Marketing of Mr Rudd - badly managed issue will bite.
" Mr Rudd has been accused of avoiding media appearances to carefully manage his image and limit scrutiny of his policies. "
These will increase and Mr Rudd is under pressure to defend the critcism.
It neednt of happened.
It should have been used to your advantage.
These will increase and Mr Rudd is under pressure to defend the critcism.
It neednt of happened.
It should have been used to your advantage.
The Marketing of Mr Rudd - Unions
Recent figures suggest that there is a start or trend upwards in union membership, obviously there has been a drop and a number of factors are involved.
Importantly the Australian Union Movement has had a proud history in the social equity of workers.
You may not have felt its value, but I bet you have a family member or friend that is still alive today because safe working practices instigated by the unions.
You may have a family or friend that has received pay increases, better conditions, even won respect from employee's because of the Unions work.
Today we understand that political parties on the whole subscribe to the economic imperative argument, we cannot afford old fashioned values in today’s global economy
The Australian Labor Party was born from the union movement, but today’s world dictates that the Australian Labor Party must adopt the economic argument.
Creating labor, an organization which is half in and half out especially to issues of values and social policy .
The failure by both parties to develop their own unique brand has lead to confusion in its own minds and the minds of the public and union members as to where they stand and what is the relationship between Labor and Unions.
The future for the Australian Union Movement, is not linked to a political party, it is linked by the core values of the union movement.
Its roles are recognizing the dignity and equity of workers, and lobbying a progressive social platform to the Government of the day.
Reassuringly, no matter what party is in power federally, there will always be an Australian Union Movement, relevant in all concerns of workers.
Like them or not, they are relevant.
Importantly the Australian Union Movement has had a proud history in the social equity of workers.
You may not have felt its value, but I bet you have a family member or friend that is still alive today because safe working practices instigated by the unions.
You may have a family or friend that has received pay increases, better conditions, even won respect from employee's because of the Unions work.
Today we understand that political parties on the whole subscribe to the economic imperative argument, we cannot afford old fashioned values in today’s global economy
The Australian Labor Party was born from the union movement, but today’s world dictates that the Australian Labor Party must adopt the economic argument.
Creating labor, an organization which is half in and half out especially to issues of values and social policy .
The failure by both parties to develop their own unique brand has lead to confusion in its own minds and the minds of the public and union members as to where they stand and what is the relationship between Labor and Unions.
The future for the Australian Union Movement, is not linked to a political party, it is linked by the core values of the union movement.
Its roles are recognizing the dignity and equity of workers, and lobbying a progressive social platform to the Government of the day.
Reassuringly, no matter what party is in power federally, there will always be an Australian Union Movement, relevant in all concerns of workers.
Like them or not, they are relevant.
The marketing of Mr Rudd - Too high a price.
Federal Labor will pay a high price for a flawed strategy ,
it loses its reason for being relevant.
Positioning yourself as similar to the other party in the economic sense, even more, you can do it better,costs Labor its point of difference within the social values arena in turn leading to a decision by voters that their is no reason to change.
it loses its reason for being relevant.
Positioning yourself as similar to the other party in the economic sense, even more, you can do it better,costs Labor its point of difference within the social values arena in turn leading to a decision by voters that their is no reason to change.
The marketing of Mr Rudd - The Brand
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I look at political marketing and retail shop marketing, and see that political marketing is not as advanced and effective...
We have many competing politicians all over the country wanting to appear unique and more appealing than their competitor,even though there is really not much between them, with head office trying to force the voter to buy its brand.
Today the supermarkets preferred brands, home brands, are highly visible and positioned for easy recognition and access, and they sell.
Unfortunately for Mr. Rudd the critical factor for this strategy to work is that the supermarkets had to create an appropriate image for their home brand’s first.
Mr. Rudd’s marketing team, have missed a valuable opportunity to develop the Rudd Brand at little or no cost. I dare say they are saving funds to develop Mr. Rudd’s image for later on.
Mr. Rudd Marketing involves a co-ordinated strategy.
Soon we will be asked to buy a Brand.
I look at political marketing and retail shop marketing, and see that political marketing is not as advanced and effective...
We have many competing politicians all over the country wanting to appear unique and more appealing than their competitor,even though there is really not much between them, with head office trying to force the voter to buy its brand.
Today the supermarkets preferred brands, home brands, are highly visible and positioned for easy recognition and access, and they sell.
Unfortunately for Mr. Rudd the critical factor for this strategy to work is that the supermarkets had to create an appropriate image for their home brand’s first.
Mr. Rudd’s marketing team, have missed a valuable opportunity to develop the Rudd Brand at little or no cost. I dare say they are saving funds to develop Mr. Rudd’s image for later on.
Mr. Rudd Marketing involves a co-ordinated strategy.
Soon we will be asked to buy a Brand.
The Marketing of Mr. Rudd – Hey who is supposed to be working on my image?
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This interview demonstrates that Mr. Rudd is being poorly advised by his minders, or in fact there is no strategy to build the Kevin Rudd Brand.
Kelly , the Sydney Morning Herald where Alan Ramsay says that members of your staff essentially threatened a journalist who wrote a story contesting your childhood story and used terms like, “if the paper decides to publish we will regard it as a deliberate, malicious assault and we’ll have 100 people ready to roll tomorrow to trash you and your paper”. Have you looked into that?
RUDD: Well no I haven’t
KELLY: I’m more interested in the tone of this kind of comment to journalists to trash you and your paper?
RUDD: Well I’m not just aware of that having being said… I mean the bottom line is – it’s a robust game, it’s a robust business and sometimes you know, words are said, I accept that, but that’s just part and parcel of political life and we just get on with it.
Will someone please provide a strategy for the Mr Rudd Brand?
This interview demonstrates that Mr. Rudd is being poorly advised by his minders, or in fact there is no strategy to build the Kevin Rudd Brand.
Kelly , the Sydney Morning Herald where Alan Ramsay says that members of your staff essentially threatened a journalist who wrote a story contesting your childhood story and used terms like, “if the paper decides to publish we will regard it as a deliberate, malicious assault and we’ll have 100 people ready to roll tomorrow to trash you and your paper”. Have you looked into that?
RUDD: Well no I haven’t
KELLY: I’m more interested in the tone of this kind of comment to journalists to trash you and your paper?
RUDD: Well I’m not just aware of that having being said… I mean the bottom line is – it’s a robust game, it’s a robust business and sometimes you know, words are said, I accept that, but that’s just part and parcel of political life and we just get on with it.
Will someone please provide a strategy for the Mr Rudd Brand?
The Marketing Of Mr Rudd - Evolution to Labor, but someone please tell Mr Swan.
I trust senior Party officials, I trust that The Australian Labor Party will not become the Pro Nuclear Australian Labor Party. And IR will comeback to where the unions and decent workers want it, it will represent heart and soul of Labor values.
Kevin Rudd has now credentials to become a good Labor PM.
However as yesterdays Speech by Mr Swan to the Sydney Institute demonstrates Mr. Swan's lack of commitment to Mr Rudd's balanced values approach to Australian politics is getting in the way .
Australians believe and support the values of the Labor Party, that is why all states and territories are Labor.
Mr. Swan is continuing to push Mr Rudd into accepting an un balanced Federal Labor being Right wing economically driven neo-liberal party.
Mr Swan wants to mirror the economic style of the Liberals, and ditch at the same time the values of Labor, he believes that is what will win the election.
Unfortunately Australian voters show they like a different Federal Government Party to counter the States, to ensure appropriate checks and balances are in place, given that why would we vote in the same idilogical party that we currently have.
Whats the point of difference.
Mr. Swan what the voters want is a Labor Party with values and heart, not cold economic dogma.
Quotes yesterday By Mr. Swan.
“We cannot enmesh further into the global economy without business having competitive tax and regulatory settings… Labor stands ready to make the tough decisions necessary to preserve and enhance future prosperity.” … “They’ve (Libs) started substituting ideology for innovative thinking...”
And you haven’t Mr. Swan?
Why don’t you talk about getting the balance right, Son?
We want quality of life vision.
Kevin Rudd has now credentials to become a good Labor PM.
However as yesterdays Speech by Mr Swan to the Sydney Institute demonstrates Mr. Swan's lack of commitment to Mr Rudd's balanced values approach to Australian politics is getting in the way .
Australians believe and support the values of the Labor Party, that is why all states and territories are Labor.
Mr. Swan is continuing to push Mr Rudd into accepting an un balanced Federal Labor being Right wing economically driven neo-liberal party.
Mr Swan wants to mirror the economic style of the Liberals, and ditch at the same time the values of Labor, he believes that is what will win the election.
Unfortunately Australian voters show they like a different Federal Government Party to counter the States, to ensure appropriate checks and balances are in place, given that why would we vote in the same idilogical party that we currently have.
Whats the point of difference.
Mr. Swan what the voters want is a Labor Party with values and heart, not cold economic dogma.
Quotes yesterday By Mr. Swan.
“We cannot enmesh further into the global economy without business having competitive tax and regulatory settings… Labor stands ready to make the tough decisions necessary to preserve and enhance future prosperity.” … “They’ve (Libs) started substituting ideology for innovative thinking...”
And you haven’t Mr. Swan?
Why don’t you talk about getting the balance right, Son?
We want quality of life vision.
The marketing of Mr Rudd - Don't believe everything I say, this is politics.
Mr Rudd 4 April 2007
Mr Rudd's Says .. " my job nationally is to free up our export regime for selling uranium to the rest of the world.."
Mr Rudd I hope this is a political statement, a deal is a deal.
Mr Rudd's Says .. " my job nationally is to free up our export regime for selling uranium to the rest of the world.."
Mr Rudd I hope this is a political statement, a deal is a deal.
Tuesday, April 3, 2007
The marketing of Kevin Rudd – Media shy or shy on strategy.
Everyone has a deadline for a story, an angle a unique perspective, but sometimes the daily life of the politician just doesn’t allow for a story any story, the commercial relity of the media however is it needs news.
The media has a difficult role in its relationship to the political process. Its reporting and commentating on politics can be fraught with problems, however let me say in the main we are well served.
Currently Kevin Rudd is in the process of refining his blueprint for the Labor Party’s National Conference, for the details we have to wait for conference.
Unfortunately for Kevin, brewing for a month now is an issue that sees reporters and commentators saying Kevin has been media shy, only doing soft interviews, which is true, resulting in a possible run of bad press and damage momentum.
Kevin’s advisors have not handled this opportunity, or developed a strategy to counter the issue.
Kevin should be shielded from the hard media and to a degree the soft, openly and publicly. He should bring people along with the process, which is the process, to develop the final platform. You know, light detail broad vision stuff.
People will follow a leader who allows the people in.
Think ouside the box.
The media has a difficult role in its relationship to the political process. Its reporting and commentating on politics can be fraught with problems, however let me say in the main we are well served.
Currently Kevin Rudd is in the process of refining his blueprint for the Labor Party’s National Conference, for the details we have to wait for conference.
Unfortunately for Kevin, brewing for a month now is an issue that sees reporters and commentators saying Kevin has been media shy, only doing soft interviews, which is true, resulting in a possible run of bad press and damage momentum.
Kevin’s advisors have not handled this opportunity, or developed a strategy to counter the issue.
Kevin should be shielded from the hard media and to a degree the soft, openly and publicly. He should bring people along with the process, which is the process, to develop the final platform. You know, light detail broad vision stuff.
People will follow a leader who allows the people in.
Think ouside the box.
Monday, April 2, 2007
The marketing of Kevin Rudd - Evolution into Labor.
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Kevin Rudd has demonstrated recently that a day in politics is a long time but a week is definately a significantly long time.
The benefit derived from time is experience, and to a leader like Kevin Rudd adds greatly to his credentials for office.
As we know leadership contains an amalgam of qualities, to practice some over the other leads to a distortion of the trueness of a great leader leading ultimately to a leader with no followers.
Kevin Rudd understands this; he often says that it is always important to get the balance right.
I understand Kevin Rudd is practicing the importance of the right balance; it becomes increasingly clear by the positive statements by both Business and Union leaders concerning their negotiations with Kevin and his team.
Kevin Rudd and Labor, with partners in the Business and Union community will prove to be a formidable opponent to Mr. Howard and the Liberal Party come the November elections.
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Kevin Rudd has demonstrated recently that a day in politics is a long time but a week is definately a significantly long time.
The benefit derived from time is experience, and to a leader like Kevin Rudd adds greatly to his credentials for office.
As we know leadership contains an amalgam of qualities, to practice some over the other leads to a distortion of the trueness of a great leader leading ultimately to a leader with no followers.
Kevin Rudd understands this; he often says that it is always important to get the balance right.
I understand Kevin Rudd is practicing the importance of the right balance; it becomes increasingly clear by the positive statements by both Business and Union leaders concerning their negotiations with Kevin and his team.
Kevin Rudd and Labor, with partners in the Business and Union community will prove to be a formidable opponent to Mr. Howard and the Liberal Party come the November elections.
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The marketing of Kevin Rudd - Evolution into Labor.
Politics is a strange game, its all about the numbers.
Tonight I confidently suggest, that Kevin Rudd is heading in the right direction.
I understand that the wayward pro nuc policy will not be passed at conference.
The unions have been treated equally in this regard.
It is still unclear weather the IR direction is properley balanced, but there is hope.
Kevin Rudd eveloutin to Labor, welcome aboard.
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Tonight I confidently suggest, that Kevin Rudd is heading in the right direction.
I understand that the wayward pro nuc policy will not be passed at conference.
The unions have been treated equally in this regard.
It is still unclear weather the IR direction is properley balanced, but there is hope.
Kevin Rudd eveloutin to Labor, welcome aboard.
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.The Marketing of Kevin Rudd – Evolution to a Labor Leader.
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Kevin Rudd - Polling.
Today saw another poll, in the battle of Australia's votes for our hearts and minds, published.
I have said previously that polling in general is a tool to support a certain message, and that for all purpose the voter should only look towards individual private party polling, to get a real idea as to the state of play.
Of course the rider is that Private Party Polling must have integrity to the party's need for quality information.
It is during private party polling that the party can test out its products acceptability to the consumer.
The result is tweaking of policy and message.
This of course is totally legitimate and healthy in the evolution process of policy formation and bargaining.
For example I welcome the “Coming back home to Labor "
Sentiment being made in Kevin Rudd's policy platform, to get the balance right.
So up, down this week next week, polls are only relevant when the paper they are written on are used as wrapping paper of a good old feed of fish and chips.
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Kevin Rudd - Polling.
Today saw another poll, in the battle of Australia's votes for our hearts and minds, published.
I have said previously that polling in general is a tool to support a certain message, and that for all purpose the voter should only look towards individual private party polling, to get a real idea as to the state of play.
Of course the rider is that Private Party Polling must have integrity to the party's need for quality information.
It is during private party polling that the party can test out its products acceptability to the consumer.
The result is tweaking of policy and message.
This of course is totally legitimate and healthy in the evolution process of policy formation and bargaining.
For example I welcome the “Coming back home to Labor "
Sentiment being made in Kevin Rudd's policy platform, to get the balance right.
So up, down this week next week, polls are only relevant when the paper they are written on are used as wrapping paper of a good old feed of fish and chips.
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