The marketing of Mr Rudd - The Brand

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I look at political marketing and retail shop marketing, and see that political marketing is not as advanced and effective...

We have many competing politicians all over the country wanting to appear unique and more appealing than their competitor,even though there is really not much between them, with head office trying to force the voter to buy its brand.

Today the supermarkets preferred brands, home brands, are highly visible and positioned for easy recognition and access, and they sell.

Unfortunately for Mr. Rudd the critical factor for this strategy to work is that the supermarkets had to create an appropriate image for their home brand’s first.

Mr. Rudd’s marketing team, have missed a valuable opportunity to develop the Rudd Brand at little or no cost. I dare say they are saving funds to develop Mr. Rudd’s image for later on.

Mr. Rudd Marketing involves a co-ordinated strategy.

Soon we will be asked to buy a Brand.