The Marketing of Mr Rudd - The New Right

The marketing of Mr. Rudd – The new right.

I believe it is irresponsible of the executive of the Australian Labor Party, to hand over a valuable brand, the Labor brand to a small clique of untrustworthy politicians, with questionable personal political ambitions, and then walk away and hope that this group, Mr. Rudd’s ‘Brand Labor’ will actually deliver the agenda that the Australian Labor Party stands for.

Loyalty to the ‘Party” means accepting this right wing philosophy by Mr. Rudd’s ‘Brand Labor’.

By giving away it’s brand, the ALP watches from a distance the values which it holds dear being lost, in turn it leaves the believer to stand by and watch the destruction of a socially progressive party , by the coldhearted soulless current ‘Brand Labor’ lead by the less than upfront Mr. Rudd.
And ultimately hamstrung by the adoption of a right wing agenda to pursue and consider vision for a better society.

All the pain must be for something?

The adoption of cold soulless right wing market driven ‘Brand Labor’ is necessary, apparently, to achieve acceptance by the mainstream voter and ultimately lead to an election victory.

The payoff for the ALP we are told is that once in government ‘Brand Labor’ will listen to the ‘Party’ and introduce the real social platform.

Social policy by stealth.

Mr. Rudd doorstop interview, 22 March 2007.

JOURNALIST: Why wasn’t there more discussion with backbenchers?

RUDD: No, in the business of politics you take some hard decisions. Obviously, you can’t consult everybody as often and as extensively as you would like but the business of leadership is to lead. I think I’ve done that.

It is a big ask to trust Mr. Rudd to deliver.