The marketing of Mr Rudd - integrity problem

Yesterday 21 March 2007, Mr Rudd positioned himself with a back drop of school kids to deliver a political message.

He declared that he and Mr Howard should have an honest debate to the election.

When we look at why it was necessary to give this public political message it becomes clear that Mr Rudd's polling is telling him and 'Brand Labor' that Mr Rudd needs to have people believe him and in him , we wont listen or trust him and therefore wont listen.

Remember 'Brand Labor polling suggest two thirds of people polled do not believe Mr Rudd's account as to that dinner in Perth. Polling would have been targeted, ouch.

From the spin we can reveal the messages true intent, that 'Brand Labor have major credibility issues with it's current candidate, Mr Rudd.

And we can look forward to seeing many pretty back drops while Mr Rudd attempts to give us the spin message, integrity, i'm full of it!