The marketing of Mr. Rudd – I told her she should think less like Labor.

Some Months ago I suggested that Mr. Rudd was demonstrating signs that Rudd’s ‘Brand of Labor’ was heading to the right of the political spectrum.

Of course this was heartily discounted by Labor supporters; however the IR play unfolding between Mr. Rudd and the competent Ms. Gillard demonstrates yet again this point.

The Labor IR debate shows Ms. Gillard clearly standing up and being counted as a real Labor alternative to the market driven Rudd.
Ms. Gillard has done a fine job in adding Labors heart and soul and equity, as far as she could into Rudd’s IR, thus showing true Labor spirit.

Unfortunately her opponent Mr. Rudd and his cold ‘ Brand of Labor’, is publicly taking control of the management of IR from Ms. Gillard, with the aim to cave in to business demands, notably AWA’s, in the process watering down Ms. Gillards recommendations and her public authority.

The choice is stark, Ms. Gillard wants big businesses that make huge profits, to understand and respect the worker and their families, while Rudd will axe True Labor principle in the vain hope it will him votes.

The result for Mr. Rudd is that True Labor Supporters will not support your cold hearted market driven ‘Brand of Labor’.

The result for supporters of True Labor is three more years in opposition.