The marketing of Mr Rudd - I am a conservative

Mr Rudd's 'Brand of Labor',offically self described as fiscally conservative.

A brave move making Mr Kevin Rudd, the First Australian Labor Leader heading into an election claiming to be fiscally Conservative.

There goes Labor we knew and in comes the brave new world of Mr Rudd's 'Conservative Brand of Labor'.

Unfortunately for Mr Rudd, this claim is about to provide him with a new set of problems.

Economic reality is different to different people. People’s reality will differ due to their economic prosperity.

Most Australians are faced with reality that the economic fortunes of the country will directly affect them, inflation, interest rate rises, etc.

The issue raised that one political party is better at handling the economy over the other is valid only in so far as an individual’s perspective, and view.

The Conservative Labor Party is now overt with its political claim of being good economic managers; Mr. Rudd believes the voter needs to be educated that Conservative Labor is a good economic manager.

Mr Rudd, by falling into the 'Economy Trap', can cause electoral harm, giving credit and reinforcing the negative view that Mr. Rudd and Conservative Labor are bad economic managers.

Statistics, economic argument etc will ultimately confuse the voter, leaving the same ingrained previously held view.

Worse, ultimately leading people to question Mr. Rudd’s economic credentials.