The marketing of Mr Rudd - Reality.

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Mr Rudd is now caught in a very difficult position, a position he and his demoted/reassigned spin man have caused.

Voters no longer are prepaired to listen to Mr Rudd.

Mr Rudd's momentum is certainly in freefall, his arrogance in treating voter with contempt by not providing substance to his rhetoric,hiding behind a dishonest premis suggesting that it's a tactic to withhold his policies, not a particulary believeable tactic as we dont know Mr Rudd, add his record of attracting contraversy and this is the result.

Mr Rudd's media strategy is not working either, he is being dominated by policy announcements by the Government.

Mr Rudd, you have been given a good run, but your failure is arrogantly ignoring the voters needs.

Mr Rudd this is your election to loose.

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