The marketing of Mr Rudd - Reality

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As we know Mr Rudd's momentum has gone into freefall, Mr Keating having sensed this too had tried to offer Mr Rudd and his spin team some good informantion, however Mr Rudd has chosen to shoot the messenger , Mr Keating, and has ignored his message.

The result for Mr Rudd's arrogance at not listening to an election winning ex Labor PM, is to put at risk the 2007 election, the election which is Mr Rudd's to lose.

Lets look at how Mr Rudd has haphazardly and desperately attempted to gain momentum this weekend.

It seems Mr Rudd again has decided to rush out two unfinnished policy directions , petrol police, and Rudd's pledge to drive down unemployment.

This will be another own goal, mistake, for Mr Rudd as the week unfolds will demonstrate as it will be increasingly obvious that again Mr Rudd talks rhetoric, raises public expectations, but does not have a plan to make it happen, leaving him expossed to the truth, he talks, but doesnt know how to deliver.

Mr Rudd, you cannot run an election campaign by reacting to the political enviornment, you must first understand it, then lead it.

Mr Rudd, employment and petrol police, we will be watching it closely this week.

We did and the result was Rudd was out played bey the Government.

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