The marketing of Mr Rudd - Polling

Polling

I have suggested often that Mr Rudd is a Conservative right, politician taking Labor from a social party with heart and soul to a 'mini me' of the Liberal Party.

That traditional Labor voters will be angry when they understand Mr Rudd's policy platform.

The latest polling results demontstrate that Mr Rudd is miles ahead of the PM on understanding social policy, as you would expect from a Labor leader.

But here's the rub, Rudd is trumped by the PM on major issues such as economic management.

Mr Rudd's attempt to develop economic credibility has failed leaving him and the Labor Party with a 'mini me' liberal policy platform with no soul, heart or vision, the very ingredients he needs to harness the large number of listening voters.

As predicted Mr Rudd , even with all the spin on your economic understanding, this is not a battle ground you can win on.

You should have played to Labors strength of heart, soul, passion, vision and equity.

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